Security services · German-speaking Switzerland
Live since late December 202538 quote requests in 7.5 weeks — with an automated response in under 60 seconds
No website, no online presence, 34+ competitors in Zurich alone. Arthova built the complete digital market presence from zero — including the industry's only online quote calculator. After 7.5 weeks: 38 qualified enquiries; under the conservative model, that implies a +51% ROI.
Evidence classes: measured = counted or observed in operation · calculated = computed from confirmed inputs · modelled = conservative model with stated assumptions · planned = target state, not yet realised.
- Company
- Hofmann Security Group KLG (hofmannsecurity.ch)
- Industry
- Private security services, German-speaking Switzerland
- Company size
- Small (founder + staff, no in-house IT)
- Experience
- 20+ years across the team
- Project
- Complete digital market presence from zero, incl. automated quote calculator
- Go-live
- Late December 2025
- Investment
- CHF 4'800 (project price)
Starting point
Hofmann Security is an experienced security company with more than 20 years of industry experience across the team. The quality of the service was never in question. What was missing: any form of digital presence — in a market with more than 34 competitors in Zurich alone.
Zero web presence
No website, no online presence, no way for potential clients to find the company digitally — while incumbents like Securitas dominate the market.
~25 minutes per quote
Enquiries by phone, email or WhatsApp, details taken down by hand, quotes written up in the office in the evening. The industry standard: a callback and 1–3 days of waiting.
Lost enquiries
No system to capture prospects around the clock. As it later turned out: 55% of all enquiries come in outside office hours.
No data foundation
No structured capture of prospects, no CRM, no visibility into enquiry volume or conversion.
The system
Arthova built the complete digital market presence from zero. Not just a website, but a system that calculates quotes automatically, captures customer data in a structured way and creates a competitive advantage no other provider in the region has.
Complete web presence: 14 pages
Homepage, services overview, 7 service detail pages, quote calculator, about, contact, careers and legal pages — with over 70 FAQs in total, optimised for Google rich results and voice search.
Automated quote calculator
Five steps: pick a service, enter deployment details, distance is calculated automatically, the price appears live — including transparent night, Sunday and travel surcharges.
A quote in under 60 seconds
A PDF quote is sent to the customer automatically, the full enquiry data goes to the owner. Zero manual effort — around the clock.
Transparent pricing as strategy
Hofmann Security shows its pricing logic openly while the industry standard is “on request”. Prospective customers can ask for a concrete quote without a sales call first.
Customer database from day one
Every enquiry is stored in a structured way: 38 qualified records in 7.5 weeks — a mini-CRM at no extra cost. Everything under the client's full control, no vendor lock-in.
Impact
Measured over 7.5 weeks since go-live (late December 2025 to mid-February 2026).
| Before | After | |
|---|---|---|
| Web presence | None | 14 pages, fully optimised |
| Quote process | ~25 min. manual | <60 seconds, automatic |
| Availability | Office hours only | 24/7 — 21 of 38 enquiries (55%) outside office hours |
| Price transparency | None | Live calculator, visible instantly |
| Enquiry database | None | 38 structured records |
| Quote requests | — | 38 in 7.5 weeks (~5.1 per week) |
| Competitive position | Invisible | Only provider with an online calculator |
Value calculation
- Investment (one-off)
- CHF 4'800measured
- Converted customers (38 × 15%)
- 6 customersmodelled
- Revenue (6 × CHF 1'000)
- + CHF 6'000modelled
- Time saved (38 × 25 min. = 15.8h × CHF 80)
- + CHF 1'267modelled
- Net benefit after 7.5 weeks
- + CHF 2'467modelled
- Modelled ROI after 7.5 weeks
- +51%modelled
The ROI is a deliberately conservative model, not a revenue measurement: 15% conversion, average order value CHF 1'000 (bottom third of the real range of CHF 750–3'100), CHF 80/h time value. At a constant enquiry volume, that would translate to more than CHF 48'000 in total value over a full year (+905%).
See the calculation — how these numbers are derived
What is measured is the enquiry volume: 38 qualified records in 7.5 weeks, counted in the customer database. The model builds on that: 38 × 15% conversion = 6 customers × CHF 1'000 = CHF 6'000 in revenue. Plus the time saved: 38 × 25 min. = 15.8h × CHF 80/h = CHF 1'267. Total value CHF 7'267 − investment CHF 4'800 = +CHF 2'467. Conversion and order value are conservative assumptions — the real conversion measurement is still to come.
Excellent — thrilled. The only security firm with transparent pricing. Customers love the openness.
What we take from it
Open pricing removes a key enquiry barrier
Prospective customers receive a concrete quote without waiting for a call back. The 38 qualified enquiries in 7.5 weeks show usage; conversion is measured separately later.
Automation doesn't have to be complex
A process that used to take 25 minutes now runs in under 60 seconds. Sometimes the best AI is the kind you never see.
Early use creates a real learning advantage
The 38 enquiries reveal real questions, exceptions and user behaviour. That feedback improves rules and guidance faster than more internal assumptions would.
Early enquiry volume indicates strong ROI potential
The conservative model reaches break-even at 4–5 orders and a +51% ROI after 7.5 weeks. Whether that impact was realised remains subject to the outstanding conversion measurement.
A similar starting point in your company?
In an intro call we work out whether a closer look is worthwhile — and tell you honestly if it is not.